Approach
We're obsessed with helping you reach your full potential.
No 80-page strategy decks. No frameworks that need a full-time staffer to maintain. The work is practical, durable, and yours when we leave.
01
Weeks 1–2
Understanding your needs
Information gathering to understand your past successes, current challenges and future potential. We talk with your ED, board chair, key staff and a handful of donors. We clarify priorities so we focus on the goals you actually want to achieve.
02
Weeks 2–4
Researching donors
Analysis of potential funding sources — government grants, foundations, corporations, and the committed individuals who have already helped you. We map who's most likely to give, at what level, and why.
03
Weeks 4–6
Preparing a fundraising plan
A practical guide that ensures progress on all fronts. Priority on the activities that will raise the most funds in the shortest time — while setting the stage for sustainable future revenue.
04
Months 2 onward
Implementing all programs
We carry out the fundraising — on our own where it makes sense, or beside your staff and volunteers when capacity-building matters more. Either way, the expertise stays with your organization.
Principles
What we believe about fundraising.
Donors are people, not pipelines.
Software won't save you. Honest conversation will.
Small charities can do major gifts.
The myth that you need a $5M budget to ask for a transformational gift is the most expensive lie in our sector.
Boards are an asset, not an obstacle.
When properly trained, a small engaged board outperforms a large polite one — every time.
The ED shouldn't ask alone.
Solo asks are where small charities lose six-figure gifts. We fix this first.
Build, don't rent, expertise.
We work beside your team so the skills — and the relationships — stay with you.
Focus on what raises the most.
Every plan we build prioritizes the activities that will raise the most funds in the shortest time.